Whitepapers
| 16 July 2009
So, What Exactly Does a COO Do and Why do I Need One?
COO or Chief Operating Officer…more than likely you’ve heard someone mention this before in the context of your financial advisory business, right? Well, if so, I want to address it again with you and if not, let me help you understand what this person does and why you desperately need one ASAP! First, let’s talk first about what a good COO can bring to your firm. If you have more than one employee, you will appreciate this next description. You close your office door, you gather all the paperwork you need to work on your next project or you sit down to review your emails for the day. What happens next? Just as you settle in for some quiet time, a knock on the door and then the door opens. It’s one of your employees with a problem, complaint, situation, joke, whatever. The point is they’ve once again interrupted your private time. Now, being the nice person that you are and not wanting to upset this employee, you stop what you’re doing and listen to them. The resolution may take one minute or one hour but whatever the amount of time, you’ve stopped what you were doing and now have to switch gears and deal with them. I bet this has happened to each and every one of you and it only multiplies with each additional employee.

